With changing times, insurance companies and agencies are constantly developing plans to attract and retain consumers. According to the U.S. Census Bureau, millennials have become the most popular consumers with 1.6 trillion dollars in purchasing power. As the country's largest generation, at 76.6 million, millennials are growing at a rapid pace as consumers and employees. A survey by Applied Systems, "Why Millennials Matter", as seen in the article, "Reaching the Millennial Consumer", examines how millennials research and buy P&C insurance.
The survey concluded out of 1,000 millennial respondents, 55% had homeowners insurance, 42% had renters insurance, 89% had auto insurance, and 91% had some form of insurance coverage. The survey also found referrals is the most important way to sell homeowners insurance to millennials based on their friends and family's influence on their buying decisions.
At Florida Peninsula, our aim is to combine the latest technology with old-fashioned courtesy and customer service. As one of Florida's top homeowners insurance companies, we strive to provide efficient, cost-effective, peace-of-mind home insurance protection for our policyholders. To learn more about Florida Peninsula, please give us a call for a home insurance quote at (866) 846-3060 or visit the "GET A QUOTE" section on our website.
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